There comes a time when only the great outdoors can soothe the soul by switching our urban HiFi frequency to the Lo-fi vibe of mother nature. Real moments of recalibration from the land to the sea – the very definition of the word, SEADON. Our story is one reflected through far-off travels around the world; hiking, climbing, paddling and surfing in desirable destinations that lured us through their sheer, natural beauty. But it was on these adventures that we all noticed something universally global. Pollution, waste and environmental destruction was on the rise and it was time to act – somewhere, somehow, we would help to make a definable difference in preserving our planet.