Hemp Blue was THE FIRST sustainable denim brand in the US with denim made from hemp. Representative of the counterculture of the late 1960’s/early 1970’s, hemp is a subversive material helping to bring sustainable materials back to fashion culture. Bringing a valuable plant like hemp back to our culture can play a big role in protecting and healing the earth. Hemp Blue represents a conscious, decision-driven lifestyle and stands for responsible consumption and sustainable resources. We strive to provide better options that won’t compromise the environment or future generations. These better choices, however, don’t need to sacrifice the quality, fit, or style of premium denim.