We started as an environmental retail chain back in 2006, and it didn’t take us long to notice that there weren’t any sustainable brands out there with flavor. Ethical clothing was lacking in fun and modern designs. It was hard to create a contemporary wardrobe that didn’t hurt the planet. But we knew that fashion could be done differently. Eco-friendly clothing didn’t have to be plain, and streetwear didn’t have to be bad for the planet. So with a clear vision, a lot of hard work, and plenty of coffee we worked hard to bring Dedicated to life.