Born in Seoul, South Korea, Jeein moved to the states and designed for brands like Abercrombie & Fitch, Converse, J.Crew, Woolrich and Splits59. She fell in love with outdoor climbing but didn’t fall in love with climbing clothes. Her options were either tight leggings or technical climbing pants. Neither felt right. She was interested in making something better, but only if it made a positive impact; on the world, the industry, and the buyers. That’s where hemp comes in. The ancient fiber that’s natural, sustainable, durable, breathable and carbon negative. After 18 months of R&D, Comfortable Adventure was born.