Motivated by the challenge to question conformist idea of clothing that can often feel a little predictable, Anushé Pirani created her contemporary namesake label in 2017. Nurturing and exploring the relationship between art, design and fashion with confident ease the label’s versatile approach translates successfully to both men’s and women’s wear effortlessly combining function with flair. The brand explores artistic intricacy with an unorthodox approach to silhouettes delivering versatile wearable clothing and redefining beauty. Produced in Mumbai, India the clothes are ethically created showcasing the finest craftsmanship and materials.